Who do we consider to be our core consumers?
As we all know, frozen treats appeal to an incredibly wide variety of individuals. Spanning both genders, numerous age groups, and practically all walks of life, ice cream products can certainly be considered to have a global appeal. Because of the company's wide appeal, it is hard to narrow down onto one specific type of consumer, so we will just say that our core customers are essentially anyone who loves frozen treats. And who doesn't?
Customer Profile:
Age: 4 - 107
Gender: M/F
Race: Any
Nationality: All
Income: Impoverished - Extremely Wealthy
Why do we believe potential customers would be likely to try FTD?
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