Company Intro

Frozen Treats Direct is an frozen goods wholesaler specializing in distributing various products such as ice cream and ice pops via the Web.

We are currently working on our official company site at www.frozentreatsdirect.com.

Products Overview

What type of products will Frozen Treats Direct be offering?
Frozen Treats Direct will be selling a variety of frozen goods via the Web.  Although we specialize in distributing ice cream products, we will also be carrying a wide variety of other frozen treats including ice pops, snow cones, frozen candy bars, ice cream cakes, frozen yogurt, and even bagged ice!


Why did we begin selling frozen products via the Web?
Selling perishable cold storage products via the Web may sound like a silly idea to most people, but the employees of Frozen Treats Direct aren't like most people!  We have a passion for frozen treats, and feel that we can create a stable and flourishing company based on this idea.  Also, rather than become just another brick-and-mortar store confined to a particular geographic area, we felt that introducing our product offerings to the World Wide Web could help us increase our reach, and ultimately our success.


Why do we believe we can be successful selling these items?
Not to brag, but every single person employed at FTD are certified ice cream experts.  Not only does this mean that we know a lot about ice cream, but we also specialize in helping our customers find the perfect flavor to suit their taste buds.  We have also pioneered a new shipping method for frozen products that is successful in preventing melt as well as extremely cost effective.  We believe that with our team of ice cream experts and our ability to ship frozen products anywhere around the world, we have a recipe for success in the industry.

Target Market

Who do we consider to be our core consumers?
As we all know, frozen treats appeal to an incredibly wide variety of individuals.  Spanning both genders, numerous age groups, and practically all walks of life, ice cream products can certainly be considered to have a global appeal.  Because of the company's wide appeal, it is hard to narrow down onto one specific type of consumer, so we will just say that our core customers are essentially anyone who loves frozen treats.  And who doesn't?

Customer Profile:
Age:  4 - 107
Gender:  M/F
Race:  Any
Nationality:  All
Income:  Impoverished - Extremely Wealthy

Why do we believe potential customers would be likely to try FTD?
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Product Differentiation

Who would we consider to be our primary competition?
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How will we distinguish our company from the alternatives?
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Product Marketing

Which methods will FTD use to advertise our products and promote our business?
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Why did we select this marketing strategy?
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Website Design and Differentiation

What are some examples of competitor's websites?
The Ice Cream Source - http://www.baskinrobbins.com/
Baskin-Robbins - http://www.baskinrobbins.com/
Schwan's - http://www.schwans.com/

Which elements of these competitor's websites would we integrate into our company's site?
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What can we add to our site to differentiate ourselves from the competition?
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What other websites would we like to borrow design elements from?
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Base of Operations

Where will FTD be establishing our base of operations?
Frozen Treats Direct will be setting up our primary distribution center in Alaska.

Why did we select Alaska?
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Revenue Projections

This line chart shows the revenue projections for Frozen Treats Direct over the next five years.  As you can see, we anticipate that the company's revenue will grow by about 40% per year.